CASE STUDY
ABOUT THE PROJECT
A company struggling to communicate what they do and enjoy doing it now finds a growing audience they can effectively connect with on a daily basis.
Eighth and Tine is an outdoor web-based hunting show. “Meet us on the crossroads of life and the outdoors” an engaging phrase that the four hunters that make up the team live by. When we first met with the newly formed company they didn’t have a clear direction of what they wanted to be and lost sight of why the went into business in the first place. We defined the goals, created a strategy, and rebranded the company with a clear logo and color pallete that compliments their outdoor scape. In a crowded space like outdoor entertainment, we needed to find what made them unique. What we found was remarkable, their audience wanted to know more about the four hunters.
Eighth and Tine is an outdoor web-based hunting show. “Meet us on the crossroads of life and the outdoors” an engaging phrase that the four hunters that make up the team live by. When we first met with the newly formed company they didn’t have a clear direction of what they wanted to be and lost sight of why the went into business in the first place. We defined the goals, created a strategy, and rebranded the company with a clear logo and color pallete that compliments their outdoor scape. In a crowded space like outdoor entertainment, we needed to find what made them unique. What we found was remarkable, their audience wanted to know more about the four hunters.
CHALLENGE
A company struggling to communicate what they do and enjoy doing it now finds a growing audience they can effectively connect with on a daily basis.
OUTCOME
Each Eighth and Tine Hunter is unique and one-of-a-kind. We have effectively built a brand of four personalities that have an engaging and growing audience.
PROJECT SCOPE
Branding
Design
Messaging
Photography
Video Editing
Web Design
*This project was facilitated by Big Racecar Creative Group, which is now known as, Scott Parker Creative. All of the work seen, was created by Scott Parker Creative.
Design
Messaging
Photography
Video Editing
Web Design
*This project was facilitated by Big Racecar Creative Group, which is now known as, Scott Parker Creative. All of the work seen, was created by Scott Parker Creative.
Jim Youngblood, Justin Hill, Austin Pellegrino, Grant Burnett
Hunters for Eighth + Tine
Hunters for Eighth + Tine
NEW LOGO
Eighth and Tine had a pre-existing logo and they liked what they had, but it wasn't completely dialed in yet. Our team worked off of the initial logo design to develop a new identity.
VIDEO SERIES
"ORIGINS"
"ORIGINS"
Trailer
Episode 01 - A Long Time Comin'
Episode 02 - Double Tap
Episode 03 - Spur of the Moment
PHOTOGRAPHY
